Performance Marketer | Ads & Funnel Expert (On-site)
We are looking for a results-driven Performance Marketer to design and execute high-converting ad campaigns and sales funnels..
Your focus is simple: run ads, test offers, track results, and improve performance.
You will work closely with the founder and the Personal & Creative Operations Assistant.
FULL TIME ROLE
Location : Greenville Estate Badore Ajah, Lagos
Paid Ads & Pixel
- Run and manage Facebook, Instagram, and TikTok ads
- Plan, Launch and manage ad campaigns for traffic, sales and leads
- Test creatives, formats, audiences, and hooks
- Scale winning campaigns
- Set up, manage, and troubleshoot Meta Pixel and TikTok Pixel
- Ensure accurate tracking across ads, funnels, and checkout
- Work with conversion APIs where needed
Funnels & Conversion
- Customize and optimize existing funnel templates (WordPress-based)
- Understand and improve landing pages and offers
- Identify drop-offs and friction points in the funnel
- Suggest and implement improvements to increase conversion
- Understand how ads, pages, and offers connect as one system
Collaboration & Strategy
- Collaborate with the founder and content team to generate creatives.
- Translate ideas into testable campaigns
- Give feedback on creatives and messaging from a performance angle
- Contribute ideas that improve growth and efficiency
Testing & Reporting
- Test offers, pricing, creatives, and angles
- Track performance daily and optimize continuously based on data
- Understand Nigerian & Ghanian audience behavior
- Provide clear, simple weekly performance updates.
- Improve cost per lead, cost per purchase, and ROAS
-Make decisions based on data, not assumptions
What We’re Looking For
- Mindset: Analytical, curious, and performance-driven.
- Ownership: Can work independently and take full responsibility for results.
- Experience: Proven hands-on experience with Meta and TikTok ads.
- Funnel Thinking: Understands how ads connect to landing pages, funnels, and conversions.
- Tracking: Strong experience with ad pixels and events; comfortable setting up, testing, and verifying pixel fires.
- Data Clarity: Can explain numbers, decisions, and next steps clearly.
- Resilience: Calm under pressure and comfortable testing, failing, adjusting, and testing again.
Who This Role Is For
Someone who wants to own growth, not just manage campaigns.
Someone who enjoys testing, optimizing, and improving systems.
Someone who wants to work closely with a founder and help shape how the business scales.
Requirements
- Proven experience running successful paid ad campaigns
- Strong understanding of sales funnels and conversion flow
- Comfortable customizing existing WordPress funnel templates (not building from scratch)
- Familiar with WordPress and key funnel-related plugins
- Strong analytical skills with a clear focus on ROI and performance
- Solid experience with Facebook Ads Manager and Meta Pixel
- Able to set up, test, and verify pixel events correctly
- Can explain data, decisions, and next steps clearly
- Basic Canva skills for ad creatives (video editing is a bonus, not required)
- Experience working with digital products or online services
- Familiar with Nigerian or African audience behavior